PurePak Imagine Carton hits the Shelves with its sustainability factor

Elopak’s most sustainable packaging – the PurePak Imagine carton – has hit the shelves.

It was originated in 2020; it is a modern version of its original PurePak carton produced with a new easy-open feature. The PurePak Imagine carton is 100% forest-based and includes 46% lesser plastic than a carton with a screw closure.

Amongst those to have worked out the PurePak Imagine carton are multinational dairy organization FrieslandCampina. The dairy’s iconic Campina Organic line is now open in the more environment-friendly packaging in harmony with the dairy’s ‘Nourishing a better planet’ sustainability program. The new packaging keeps 38% CO2 emissions than the former packaging, with the residual emissions compensated to assure it remains climate neutral.

PurePak Imagine Carton
Elopak’s Pure-Pak® Imagine Carton

PurePack Imagine Carton for Moravia

Another leading adopter of the PurePak Imagine carton is Czech dairy Moravia. It is a section of the Interlacto Group, which promptly accepts the carton for its famous fresh milk and has shown that it plans to utilize the PurePak Imagine carton for a new product series in the future. 

Moravia opted for what they think to be the most environmentally friendly packaging possible to them on the market to match the dairy’s commitment to the environment. The progress has seen Moravia save 20% more trees as a result.

Professional Views

Talking about the milestone, Elopak’s CEO Patrick Verhelst stated, “We are thrilled to see the Pure-Pak® Imagine carton on the shelves and available to consumers. It offers an excellent way for brands to lower their carbon footprint and meet the growing consumer demand for more environmentally friendly packaging options.”

“It is no secret that the sustainability credentials of packaging solutions vary considerably. Choosing the right pack helps reduce the finished product’s overall carbon footprint and ensures the product is kept safe and fresh, helping to minimize waste. Packaging can also help brands to communicate their commitment to the environment,” Verhelst explained.

Feature of PurePack Imagine Carton

The Pure-Pak® Imagine carton is made using Natural Brown Board, which was produced in cooperation with Stora Enso. Elopak’s Natural Brown Board carton is renewable, recyclable, and has a lesser CO2 footprint than regular cartons.

It is owing to overcome wood consumption and reducing the bleaching process. These are a pleasant take on the company’s iconic Pure-Pak® cartons, made with one less layer to provide the wood fibers’ natural color to see through.

PurePak Imagine Carton
Elopak’s Pure-Pak® Imagine Carton

Started in 2017 today, nearly 20 percent of the Pure-Pak® milk cartons marketed in Western Europe are produced with Natural Brown Board. In February 2021, the amount of these cartons exceeded one billion units. Their more economical CO2 footprint indicates an estimated 3,000 tons of greenhouse gas emissions have been evaded as a result. 

This is comparable to about 1,400 round-trip flights for one person between London and New York.

“In keeping with our position as the first carbon-neutral company in the industry to offer carbon-neutral cartons, future innovations are already in the pipeline. Having reduced the carbon footprint of our Pure-Pak® cartons by 20% between 2014 and 2019 and launched the Pure-Pak® Imagine carton, we are also working to further reduce our company emissions in line with the Science Based Targets initiative commitment to keep the rise in global average temperature below 1.5°C,” Verhelst explained.

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Vihaan Nagal

संवेष्टन अभियान्ता | Packaging Engineer | Verpackung Ingenieur *Free time blogger *Believe in packaging reform (say naa to orthodox packaging) My life lies between degradable and non-degradable material.

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