Off-the-Shelf Container Line, SnapPack Square EVO, Ahead of State Sustainability Mandates
PureCycle Technologies, Inc., a U.S.-based company revolutionizing plastic recycling, and IPL Schoeller, a global leader in sustainable packaging solutions, today announced SnapPack Square EVO, a new sustainable option within IPL Schoeller’s trusted family of tamper-evident packaging that will incorporate 20% PureFive® recycled polypropylene in every unit.
The line offers brand owners an off-the-shelf packaging option that already meets emerging recycled-content requirements, without the time or cost of a custom development program.
The launch builds on the companies’ collaboration with Cleveland Kitchen, a supplier of private-label refrigerated pickle products, to commercialize a sustainable food-contact container with PCR content. The success has led to an expansion of offerings from a single product into a standardized container platform available to all brand owners and retailers across multiple categories.
PureCycle’s recycled polypropylene
Every SnapPack Square EVO container in the line will contain 20% PureFive® resin, PureCycle’s recycled polypropylene produced through a patented dissolution process.
The PureFive® resin has been recognized as qualifying recycled content under New Jersey’s Recycled Content Law and is APR Certified for post-consumer recycled content.
The launch comes as retailers and brand owners face a growing patchwork of packaging regulations. New Jersey’s Recycled Content Law currently requires rigid plastic packaging to contain a minimum of 10% post-consumer recycled content, a threshold that rises to 20% and will include food packaging by 2027, and continues climbing to 50% by 2036. EPR laws in California, Oregon, and other states will impose similar source-reduction and recyclability requirements between 2027 and 2032, with the first deadlines arriving as early as 2027. SnapPack Square EVO is intended to give brand owners and producers a ready path to compliance and a head start on meeting those requirements, without waiting on a custom qualification process.
“Brand owners are being asked to meet recycled content targets on a timeline that a custom packaging program often can’t match,” said Christian Bruey, PureCycle Director of Sustainability and External Affairs.
SnapPack Square EVO
“SnapPack Square EVO gives them a container that already contains PureFive® resin, already performs like the packaging they know, and is already built for the regulatory environment they’re walking into. It’s a way to move fast without reinventing a package from scratch.”
“Our work with PureCycle on the Cleveland Kitchen container showed us that recycled content and performance don’t have to be a trade-off,” said Melissa Vettleson, IPL Schoeller Sustainability and Materials Engineer. “SnapPack EVO takes what we learned from that program and turns it into a standard offering, so any brand owner can bring PureFive® resin into their packaging without starting from zero. It’s a faster, lower-risk way to build recycled content into a container line.”
SnapPack EVO is expected to be available to brand owners starting Fall 2026, with additional sizes and formats planned as the line rolls out.
