A total turnaround for onion packaging was created when Paptic Ltd and Marvaco Ltd allied forces to react to a call from Puukin Tila. Paptic® fiber-based material and Marvaco Expanded Gamut Printing with Flint Group C2C inks produced the possible new, sustainable vegetable packaging.
All sustainability factors were evaluated in the optimized packaging, including the substrate, design, printing, and inks.
SUSTAINABLE CHOICES KEEP THE PRODUCTS FRESH FOR LONGER AND MINIMIZE PACKAGING WASTE
Paptic® is a new fiber-based substrate to replace plastics in packaging. The lightweight material is soft, with excellent puncture and tear resistance and sealable heat properties.
Katja Jokiaho, Business Development Manager from Paptic, says: “Many products are overpackaged because there are no alternatives to plastic-based solutions. Various products benefit from being packed in more breathable materials.”
“The aim was to create a simple, sustainable design for exceptionally packed onions by reducing ink consumption and the number of colors used in printing,” explains Mirva Koskinen, Brand Sales Manager at Marvaco. We minimized the number of inks to only three colors, but still, the colorful design was possible due to printing. With Flint Group’s water-based offering, we could eliminate the use of heavy metals and minimize waste. The Cradle-to-Cradle Gold-status certified inks offer industrial compostability. Despite the environmentally wiser choices, the desired colorful design was achieved.
Petri Puukki is satisfied with the results: “We wanted to make a difference and sustainably pack our locally produced onions. The material selection keeps the fresh onions longer, and the new packaging also looks fresh!” The project was completed in just a few months, and the new packaging will be available in selected stores in Finland during spring 2022.
Puukin tila is a privately owned farm established in 1659. Puukin Tila grows onions and other selected vegetables in Finland. The farm values responsible approaches that also enable the tradition of local production to be passed on to future generations.
Marvaco Ltd MARVACO is the leading packaging premedia company and flexo plate supplier in the Nordic region. The company is the leading EGP supplier in Northern Europe, and its services cover the full range of brand business artwork management and line extension creation for all packaging materials and printing methods. www.marvaco.com