Product packaging plays several essential functions that enable commerce and trade. The functions of modern-day packaging go beyond containing, protecting, and preserving products. It also includes features to communicate, promote, and transact products. Packaging provides several emotional cues designed to affect consumers’ perception of the product and influence their behavior.
Today we see the packaging is typical to a common man, but the evolution of packaging took 150years. It starts to stop the aging of the product, such as liquor, medical syrups, and water. Now, it has been a complete changeover to modern packaging with plastic and machinery evolution. With growing competition and constant technological discoveries have shaped the development of packaging since the 1860s.
Evolution of packaging
This word discovered in the late 16th century in France: its pacquage. You will get the definition of packaging on many websites but can’t get the cheat code. So, the secret behind the packaging word, it’s pack—aging (unofficial).
The packaging is designed to protect the product, which is packed inside the packaging and prolongs the shelf life as needed. When a customer buys a product, he thinks that when he opens the packaging, the pack will get in a new condition. We suppose the product will not get any environmental or physical damage.
Packaging revolution in World War
The industrial revolution in the mid of the 19th century created an unexpected need for better goods as trade flourished, and more products became accessible to the consumer. Every country was engaged in war at that time since the packaging materials were expensive; packaging was limited to luxury goods only. Mainly the packaging material was available in glass, metal, and cardboard. And after WWI saw an extraordinary figure of packaging innovations like molded glass, corrugated boxes, metal cans, and plastics that made packaging common need. This forced businesses to establish an identity to sell to consumers.
After the first world war, every country goes through a severe issue such as food supply to the army personnel at a warzone.
During WWII, Army personnel, pilots, and Marines were frequently far from their mess halls and kitchens, so they had to bring heavy boxes of Ready to Eat food to sustain. The food rations they provided were known as C-Rations, but often referred to as “C-Rats.” The design of ready to eat came up with consisted of 12-ounce tin cans opened with a key and also the evolution of plastic (flexible). At first, the meals were soups, and more variations were combined as the war went on. It including chicken and spaghetti in tomato sauce, chopped ham, eggs and potatoes, beef and noodles, pork, and beans; ham and lima beans, and chicken and vegetables. This ready to eat packaging has changed the entire packaging method. And drastically, the boom is in the food (such as ketchup, biscuits, Pepsi, coke) and the pharmaceutical industry (such as syrups, medical devices, injections).
So, that time the packaging is supposed to stop the aging of the product, such as a change in color, aroma, size, and other performance parameters.