NOM introduced a new approach in a Milk bottle
ALPLA and NÖM are establishing new benchmarks in environmentally beneficial packaging for milk products.
While its rivals have opted for glass, the business NÖM has designedly set its views on plastic as its packaging material. Now, the new NÖM milk bottle made entirely of recycled PET (rPET) and is entirely recyclable.
Niederösterreichische Molkerei (NÖM) has been approaching the subject of sustainability for several years. In 2008, the company completed a comprehensive energy concept designed to decrease its carbon footprint continually. NÖM is now Austria’s leading and, currently, only carbon-neutral dairy. It took the extra step that has an essential impact on the environment in fall 2019 with its debut of a milk bottle made of 100 percent rPET. ALPLA created these bottles and made them at the Steinabrückl site.
A carefully considered decision for the benefit of the environment
The introduced of this sustainable solution produced of recycled PET may have begun as something of a surprise to some industry specialists as other Austrian dairies have recently re-introduced glass bottles for the fresh milk. It often based on the idea that the users favor glass as a packaging material over plastic. But NÖM is not only engaged in its concept and trends – but it also concentrates on watertight facts concerning the environmental impacts of the numerous types of packaging material.
PET bottles with a high recyclate proportion have low environmental impacts
In a record with an Austrian trade magazine,* Erik Hofstädter, NÖM’s head of Marketing and Sales, compiled the decision-making criteria as follows.
‘As a leading producer of the milk products in bottles in Austria and throughout Europe, we are conscious of the duty we carry. Being Austria’s only carbon-neutral dairy firm, we are concentrating on the packaging that leaves the least carbon footprint and which is desirable for the environment in the long term.
PET bottles with a high recyclate balance are well ahead of the single-use glass bottle in terms of their environmental carbon footprint. And it is also conveniently forward of reusable glass bottles.
Contrary to the trend, Austrian #dairy NÖM set its sights on plastic as its packaging material for #milk. Did you know that milk #bottles made of 100% #rPET are less harmful to the environment than #glass? More on our blog: https://t.co/hj8tDkM2Xe. pic.twitter.com/UKeHls7yj1
— ALPLA (@ALPLApackaging) November 20, 2019
