Innovative FibreForm paper tube for toothpaste and cosmetic by BillerudKorsnäs

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Source: BillerudKorsnas

In the continuing work to challenge traditional packaging, BillerudKorsnäs and Aisa launched a collaboration that begins up exceptional new possibilities in tube packaging made of paper. With BillerudKorsnäs FibreForm, you can substitute plastics on tube shoulder and sleeve without negotiating on customer experience.

BillerudKorsnäs and Aisa offers Paper tubes rather than plastic and gives significant environmental

BillerudKorsnäs FibreForm

BillerudKorsnäs FibreForm is a unique low-carbon material that provides the tube to retain its shape when squeezed without marks. That performs it special compared to tubes created of other fiber material. FibreForm gives up to ten times deeper embossing than conventional paper, finishing amazing 3D effects and a remarkable tactile experience.

“We will never negotiate with user experience. FibreForm is a unique substance, and this jointly efforts another application where we can support brand owners on their journey towards sustainable packaging”, says Lovisa Westergren, Sales Director FibreForm BillerudKorsnäs.

High expectations from brand partners

“Over the last few years, we have noticed an expanding need for fiber-based packaging solutions, including tube applications. This tube solution exhibited together with Aisa is employing the unique characteristics of the Fibreform material. It can reach the high expectations from brand partners – from plastic decrease to superior functionality and exceptional branding opportunities.”  

FibreForm – Toothpaste and Cosmetics

Tubes made of FibreForm can be applied in various segments as toothpaste and cosmetics. FibreForm is renewable, biodegradable, cold-formable, and it needs less energy in the making than plastics. One of the significant benefits of the collaboration between BillerudKorsnäs and Aisa is the stable manufacturing process. It is reasonable to replace the plastic with FibreForm in Aisa’s machines without rebuilding.

“FibreForm adds luxurious characteristics to the already wide variety of tube decorations, and our customers can now allow higher-end solutions to product marketers regarding differentiate from mass-market packaging. Using FibreForm® from Billerudkorsnäs, Aisa can substitute up to 70% of plastic in the functional shoulder component. 

Together with the tube sleeve created of over 85% of paper, this hybrid shoulder adds to a package that now is composed of more than 80% paper”, says Joachim Sander, Director Marketing & Sales at AISA Automation Industrielle SA.

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