L’Oréal with a new great effort of sustainability with an environmental packaging solution
L’Oreal Seed Phytonutrients introduce beauty and personal-care brand packaging, particularly where its footprint on our planet is affected. Our company employee has achieved to effect real transformation in a relatively short period—thanks, in a great part of activism.
So as Seed Phytonutrients company took a step of the first birthday celebration on April 22nd, Earth Day.
With innovative packaging company Ecologic has developed the world’s first shower-stable compostable paper bottle, which is made with 100% PCR (post-recycled material) materials.
When Seed started, the 100% post-consumer recycled plastic enclosures in our products were composed of 60% less plastic than comparably sized bottles.
The Seed also jointly with TerraCycle, which converts each bottle’s harder-to-recycle plastic and metal pump into farm fences and Adirondack chairs. This decision makes Seed’s brand packaging zero-waste.
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