Being a part of creating sustainable packaging innovation, L’Oréaland Albéa publish the advancement of breakthrough innovation for cosmetic packaging.
Jointly, developed the first carton-based cosmetic tube. And the plastic substituted with a bio-based and certified paper-like material. This innovation is created as an alternative solution to several types of cosmetic packaging.
It will evaluate through a multi-criteria of Life Cycle Analysis. So, this business reflects L’Oréal’s and Albéa’s goals about responsibility, and also their signature of the New Plastics Economy Global Commitment of the Ellen McArthur Foundation.
Moreover, this project shows that the collaboration of industry specialists is crucial to develop breakthrough innovations. This advancement of the technological solution should begin shortly, with the first industrial production planned in 2020.
Philippe THUVIEN, Vice-President Packaging & Development of L’Oréal, explains: Since 2007, they are continually developing the environmental footprint of our packaging. Today they are moving one step further and starting this new technology based on certified paper- carton-based cosmetic tube. By going upstream and jointly with Albéa to co-develop this breakthrough innovation. Our purpose of creating unique type of paper-based tube packaging for our cosmetic packaging. Our target will be the first business launch for skincare products in another half of 2020.
L’Oréal is bound to enhancing the environmental or social outline with 100% of its packaging by the end of next year. This creation and the alternative solution is an integral part of the Group’s packaging strategy.
Gilles SWYNGEDAUW, Vice-President CSR, Innovation & Marketing of Albéa, added: Albéa’s pledge to sustainability and reflected in the extensive range of effective packaging. Our ambition today is to expedite the advancement of innovative, reliable solutions to aim for breakthroughs. It is only through with joint efforts with our customers and partners so that we can develop the safe and less impact packaging that the beauty market requires. This innovation cooperation with L’Oréal reveals both this ambition and this confidence.