They are working as a stamp of the brand’s dedication to sustainability. The Maxwell House launch 100% compostable coffee pods packaging present an alternative to the single-serve pods.
Plant-based material for coffee pods packaging
It is made uniquely from plant-based materials – all pod components and its inner bag are 100% compostable. The outer carton is 100% recyclable and leaves zero waste for the customers.
This helps Canadians reduce waste without losing the convenience of single-serve pods or the rich flavor of the Maxwell House coffee they known and love.
Canadian icon Maxwell House has always been, “Good to the last drop.” Now, thanks to a bold new 100% compostable pod innovation launch, it’s “Good to the last drop. And long after.”
“We knew the significant concern packaging waste presents, and we are working collectively at all levels of our works to explore alternative solutions,” says Nicole Fischer, who the Head of Sustainability, Kraft Heinz Canada. “Through continuing collaboration with packaging experts, organizations, and coalitions, Kraft Heinz Canada is working towards a circular economy to ensure that real steps are taken to reduce single-use plastics and turn food waste from our landfills, limiting harmful influences to our environment.”
By launching Maxwell House 100% compostable coffee pods, waste reduction is at the lead, with sustainable packaging from beginning to end. It is an easy one-step process: toss the pod into the compost bin and decompose into nutrient-rich soil. We are leaving zero waste for the customers.
The compostable coffee pods are created of 85% coffee grounds (real, actual coffee) with a paper lid and a coffee filter made from cornstarch, and a plant-based compostable ring made from over 20% coffee bean hulls.
The Biodegradable Products Institutecertifies that designation verifies that the compostable coffee pod meets global scientific standards for industrial compostability and is formulated to break down within seven weeks. The days are gone of tedious separation of recyclable pod elements, including removing the lid, ring, mesh filters, and coffee grounds. Further, the organization into the correct recycling and composting categories is no longer required.
Dr. Calvin Lakhan, who is an industry expert and leading environmental researcher at Toronto’s York University, says, “Both brands and customer have an important role to play in driving sustainability forward through innovative technology and promoting solutions that balance the demands of modern society with the requirements of the planet. By creating the switch from traditional single-use plastic pods to compostable pods. we could help decrease plastics by the height of more than 4,000 CN towers yearly.”
Addition benefits of Compostable pods
As a way to showcase the innovation, the Maxwell House launched an educational experience to highlight how the pods decompose. Companies can witness first-hand how the compostable pods break down overhead the next many weeks in a shipping vessel filled with 500 lbs. of organic material, like expired fruits and veggies, and these are 100% compostable pods.
At the end of the process, all the pods used to create the expertise will break down entirely, so all that is left is nutrient-rich soil. Time-lapse assets of the decomposition experience will also be shared with Canadians across social media to demonstrate the process’s reality.
The launch will also be raised with a national TV-led campaign spanning digital and social, PR, e-commerce, and in-store activations.
Forecast for Packaging development
Kraft Heinz will be released its 2020 Environmental, Social, Governance report as part of its corporate citizenship and sustainability efforts in Fall 2020. The report highlights its dedication to sustainability, including its aim to make 100% of packaging recyclable, reusable, or compostable by 2025.