First paper bottle prototype by Coca-Cola
100% Paper Bottle
In Coca-Cola, we work to produce a 100% bottle from paper – an innovative packaging technology that may support us to achieve a World Without Waste. In a new video, we welcome you to our lab to see our progress.
World Without Waste
Assume a world where all pieces of packaging created and sold are also managed and recycled after using a World Without Waste. That’s our stated goal is to collect and recycle a bottle or can for each one we sell by 2030 while also substantially decreasing our use of new packaging materials and only accepting packaging materials that are 100% recyclable.
It will maintain investment in innovation, investigate different technologies and partnerships, and collaborate to get there. This is significant to our approach crossed the collection and recycling of our packaging and its design.
Paboco Paper Bottle Project
Being part of this, we have been working to investigate the idea of a paper bottle with our partner, Paboco, and the three different companies in the Paboco Pioneer Community. Also, we are now at the step of a first-generation prototype ready that we experience can help achieve our goal of a World Without Waste.
Attend our lab in Brussels, where Stijn and his team are working on the paper bottle prototype.“Our thought is to create a paper bottle that can be recycled like any other type of paper, and this archetype is the first step on the way to accomplishing this. A new paper bottle opens up a whole new world of packaging opportunities, and we are convinced that paper packaging has a position to play in the future,” says Stijn Franssen, EMEA R&D Packaging Innovation Manager at Coca-Cola, who is operating on this project.
First-generation paper bottle
A piece of work still must be done to complete this vision of a recyclable paper bottle. The first-generation paper bottle yet contains some plastic.
“This first-generation paper bottle archetype still consists of a paper shell with the plastic finish and a plastic liner inside. The plastic we use is built from 100% recycled plastic that can be recycled repeatedly after use. But our concept is to produce a paper bottle that can be recycled similar to any paper. The subsequent step is to find a solution to build a bottle without the plastic liner,” Stijn says.
Thorough testing is operating on.
Like different packaging types, a paper bottle of the future need to adhere to the related high safety and quality criteria for food packaging that currently apply. Stijn and this team are setting the bottle through testing in the lab to see how it works in the refrigerator, how powerful it is, and how well it protects the drinks inside.
“We also display how our customers will react to this paper bottle. Issues like when and where it could be sold and how it can be recycled are all examined. The bottle must be investigated from every perspective to assure that we make the bottle the best it can be,” says Stijn.
He is confident that future technological solutions will help fulfill the vision of a paper bottle that’s recyclable as paper a type of packaging technology that can be a portion of Coca-Cola’s packaging and portfolio mix, and which could be used for a full range of beverages.
“This is all component of our journey to find the several sustainable packaging solutions for people to appreciate our drinks in a way that is best for them, and that is best for our planet,” says Stijn.
