Vital Proteins® Debuts with New Paper-Based Canister Packaging

Vital Proteins®, the leader in collagen-based wellness products, is presenting the latest creation in collagen: paper.

The B Corp™ certified brand is transitioning its best-selling collagen peptides from plastic packaging to an 80 percent paperboard canister – celebrating the first significant packaging change in its 10+ year history, and a category-first packaging design.

The interchange reaches as consumer goods in sustainable packaging continues to grow; in fact, about 80 percent of North American shoppers have voiced a desire to buy a product based on its sustainability affirmations.

Forest Stewardship Council® (FSC ®)-certified forests paper

Produced from fibers that come from responsibly managed Forest Stewardship Council® (FSC ®)-certified forests, the state-of-the-art paper-based tub will decrease more than 90 percent of plastic use across all Vital Proteins canister offerings – or approximately 1,800 metric tons (which is nearly 4 million pounds).

To assist reduce waste, Vital Proteins has developed a new canister to be curbside recyclable.

Local Recycling

Consumers are prompted to check with their local municipality to ensure they can recycle paper-based canisters and locate How2Recycle instructions on the new packaging.

Three years of research and development went into finessing the latest Vital Proteins paper-based canister. The brand moved to great lengths to guarantee the new canister remains as premium as the collagen.

Patented Pull-tab lid

This has updated design elements like a unique, patented pull-tab lid that opens for daily scooping and closes tightly when done; no more twisting is required. To maintain the same product freshness consumers can expect from Vital Proteins, the new paper-based tub underwent extensive stability testing. At the same time, the structural integrity of the canister was also thoroughly reviewed to ensure its ability to withstand leaks, spills, and busy everyday life.

What’s More !!!

What’s more, the new canister was deliberately designed to be splash-proof and moisture-resistant and has a waterproof inside polymer layer and an exterior water-based water-resistant varnish.

While the outside of the Vital Proteins canister may have gotten a makeover, the interior still delivers the same 20g of collagen peptides per serving, which makes it easy to support bone, joint, skin, hair, and nail health.

This packaging refresh represents the latest phase in the brand’s journey to leave the wellness industry better than when it joined.

Deeply committed to helping a more responsible future, Vital Proteins resumes to determine ways to improve its business practices and reduce its environmental impact. In 2022, Vital Proteins started withdrawing the plastic scoops from its canisters – and strives to be 100 percent free of these scoops across its total portfolio by the end of 2025.

And, since its beginning, the brand has been committed to responsibly sourcing its collagen peptides – and maintains its suppliers to the same high standards to improve sustainability procedures across its supply chain.

“As pioneers in the collagen category, we feel a responsibility to lead when it comes to investing in sustainability initiatives, which includes innovating our packaging and reducing our plastic footprint,“ said Jill Abbott, General Manager at Vital Proteins.

“With wellness at the core of our brand, we care about making a positive impact on both our consumers and the planet through all that we do. The road to get here wasn’t always easy, but we’re incredibly proud to take this meaningful next step in our journey toward a more responsible future as we introduce our new paper-based canister – and to be the first collagen brand to do it.”

In celebration of this milestone, Vital Proteins is contributing to the U.S. Plastics Pact, which is committed to stopping problematic plastics and placing opportunities to make plastic packaging 100 percent reusable, recyclable, or compostable. This contribution will support the organization’s main target areas around plastic waste.

All Vital Proteins collagen peptide products are targeted to transition from plastic to paper-based canisters by 2026. Vital Proteins Unflavored Collagen Peptides is the first product variety to roll out in the new paper-based packaging and is now available in a 24oz size canister in club stores for an MSRP of $36.99. Beginning in September 2024, a 20oz paper-based canister of Vital Proteins Unflavored Collagen Peptides will be available for an MSRP of $47.00 at national retailers where the product is currently sold. Prices may vary by retailer.