Berry Helps Aquafigure Deliver Reusable ‘Bottle for Life’
Eye-catching bottle helps hundreds of uses and showcases interchangeable, 3D artwork
Global packaging leader, Berry Global Group, Inc., partnered with Norwegian brand, Aquafigure, to have a new line of reusable water bottles with a remarkable design for interchangeable, 3D bottle cards to inspire young people to drink more water.
Intended to supply a ‘bottle for life,’ the 330-millilitre container is created from BPA-free Tritan™, a widely recyclable, food-approved co-polyester that can take hundreds of dishwasher cycles. The closure is made from widely recyclable, mono-material Polypropylene (PP).
The custom bottle design permits Aquafigure’s proprietary scope of patented PET bottle cards to be easily inserted and swapped as consumer tastes and trends change.
Precise interior dimensions ensure the bottle cards are self-supporting and remain in place regardless of angle. The cards are currently open in over 50 different designs including elite football clubs, The Smurfs, and a limited-edition set featuring superstar striker (and Aquafigure ambassador), Erling Haaland.
“Through our innovation expertise and technical resources, we are delivering cutting-edge solutions that help our customers bring exciting, sustainable concepts to market,” said Joe Horton, Sales and Marketing Director for Berry Agile Solutions. “Aquafigure’s commitment to a reusable bottle highlights the endless possibilities to optimize the consumer experience while advancing a circular economy.”
The bottles and closures are manufactured at Berry’s plants in Etten Leur and Market Rasen. Team members at the facilities operated together to ensure the bottle and cap delivered a tight seal while still being comfortable to open for children.
“It has been beneficial to have a single supplier like Berry to partner with us in developing the bottle and the cap,” said Ørjan Asbjørnsen, Founder and Managing Director of Aquafigure. “Berry Agile Solutions provided us full-service, expert support from day one. And with the knowledge, expertise, and reach of a global market leader, we can be reassured of the capability to scale up as Aquafigure enters new territories.”
