Revision of the packaging engine.
Bombardier Recreational Products is no newcomer to great design. Their capable design team has won various international awards and has been identified by global design groups such as the Red Dot in Germany and Business Week’s International Design Excellence Awards.
BRP’s lubricants formulator decided to go with Studio One Eleven to design and manage a new line of containers for BRP’s marine, sled, and ATV brands.
We tested dozens of prototypes to assure that the preferred solution would give a controlled, glug-free pour. The result is a dynamic line of packages that are as bold as they are functional (even while wearing gloves).