A pack for Dine-In and Takeaway through Tower Trays Redesign – Colpac

Colpac’s unique and improved Tower Trays offer a suitable, multi-purpose packaging solution. They operate as single-serve trays to eat from in-store and can also be locked with a lid together to form a secure box to-go, allowing flexibility for food service operators.

Trays – well suitable for hot or ambient dishes

Safe for usage with hot or ambient dishes, the trays are well suited to Quick Service Restaurants (QSR), street food, and occasion catering, with early interest from sports stadiums and high-end burger chains.

Colpac’s Tower Trays – Dual functionality

Whether food service operators want to serve burgers and fries at a dine-in outlet or package loaded nachos to-go within a busy arena, Colpac’s Tower Trays delivers simplicity and functionality.

They can be quickly served as standalone trays back-of-house due to wide apertures and served on-site or handed directly to consumers. Also, they can be interlocked as a base and lid to take away, with closures that can be secured in seconds.

This, combined with their unique silhouette, offers a point of differentiation in a crowded market.

For food service providers short of storage back-of-house, Colpac’s Tower Trays reduce the required SKUs as they are functional as trays and/or bases and lids. They offer additional space efficiency as they are nested in transport and storage.

Working with customers to gather feedback throughout development, Colpac developed four sizes across square and rectangular formats. With medium and large tray depths for each shape, the sizes can be used interchangeably to suit food contents. The square Tower Trays™ offer similar dimensions to a traditional clamshell, and the rectangular tower trays are suitable for larger dishes such as pie and chips or even fries to share.

“We are excited to launch our newly designed Tower Trays™ into the market as part of our ongoing product development program. The new formats offer flexibility across usages and configurations, making them a multi-functional packaging solution.”

Kate Berry, Head of Marketing and Product

They are made from FSC® certified, recyclable, and compostable paperboard with recycled material.