New Look of Tetra Pak
The Tetra Pak and Dabur (makers of Juice Brand Real) have launches a unique packaging material impact Tetra Pak® Craft to India. And this is launched with the Low-Calorie area under Real Activ.
Tetra Pak® Craft packaging gives the package a real look of bare paperboard with wood fibers and helps food and beverage brands convey the ‘naturalness’ of their product and earn high on-shelf differentiation. This is the first time when Tetra Pak Craft is launched in India.
Tetra Pak Craft
Tetra Pak Craft has been accepted by Dabur to launch its first-of-its-kind “Low Calorie” Fruit juices range. Addressing the need gap for “Calorie Conscious” customers looking for Tasty, Fruit nutrition, Real Activ ‘Low Calorie’ range, which contains no added sugar, no added color, and no added chemicals, is the perfect partner for their fitness and healthy life.
Introduce the launch, Mayank Kumar, Business Head (Foods), of Dabur India said, “’ Calorie Conscious’ customers are increasingly looking for beverages that bring out the natural goodness of fruits without the guilt of excessive “Calories.” We had the perfect present in Real Activ ‘Low Calories.’ We were looking for the best packaging to complement the product concept. Tetra Pak Craft provided to be the best solution. the new Real Activ ‘Low Calories’ range will appeal to fitness and health-conscious customers, and the innovative Tetra Pak Craft packaging will extend the credibility of the product.”
Ashutosh Manoharwho, the Managing Director of Tetra Pak South Asia, said, “We are delighted to create on our partnership for innovation with Dabur for its new ‘Low Calories’ Real Activ range in Tetra Pak Craft pack. As customers demand healthy alternatives grows, food companies are looking for packaging innovation that perfectly represents the importance of the brand and the product. With its natural look and high on-shelf differentiation. Tetra Pak Craft is the perfect match for products that emphasized natural ingredients and authenticity.”