Temperature check with color-to-color thermo effect in CAN- Ardagh

Thermochromic Ink Technology

They are a leading Czech refreshment company Big Shock! Has got the race to be the primary to accept Ardagh Metal Packaging’s pioneering color-to-color thermochromic ink technology. 

The energy beverage producer shows the stimulating effect on a limited edition 500ml that can attract gaming fans. Set into a stunning black background with vibrant red and yellow graphics, a “game-loading”-style thermochromic panel gradually transforms from yellow, in ambient conditions, to deep green as the contents chill to the perfect drinking temperature.

Color-to-color effect

Ardagh has utilized the color-to-color effect in partnership with CTI, the world leader in thermochromic ink manufacturing. Building on the success of Ardagh’s existing clear-to-color Thermo Impact finish, in which hidden messages or designs are revealed at a pre-defined temperature, the new color-to-color option uses special colored inks to accurately indicate temperature change while offering the chance to enhance the graphic design in a vast number of ways. 

Big Shock! Limited gaming edition

The aesthetic features only black, red, and yellow until the can is chilled – when the “green for go” finally appears – cleverly suggesting traffic lights and the excitement of racing games.

Colour-to-colour was an excellent choice for Big Shock!, as of Jan Kopriva, Big Shock! Marketing Manager says: “In the energy drink sector, we embrace the adventurous and the edgy, so the color-to-color thermo effect is exactly the kind of dynamic twist we want for our cans. Plus, our gaming community will love seeing at a glance that their Big Shock! is perfectly chilled and ready to drink.”

Dirk Schwung, Sales Director at Ardagh Metal Packaging – Europe, says, “We have many years experience in supplying beverage markets in which consumption temperature is critical, and are proud to be one of the pioneers in delivering these exciting thermochromic can finishes. The Big Shock! can look fantastic, and we’d love to see other adventurous customers dive into incorporating a little thermo color into their designs.” In addition to yellow-to-green, other options for the color-to-color Thermo Impact finish are yellow-to-orange and pink-to-purple.

Filled by Starzinger in Austria, the Big Shock! Limited edition gaming can is available on the Czech and Slovak markets now.

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