What does it mean by Smart Packaging?
Smart packaging relates to packaging operation with embedded sensor technology used with foods, pharmaceuticals, and any packaging. This smart packaging provides a total packaging solution that monitors changes in a packaging and product or its environment (intelligent) and, on the other hand, acts upon these changes (active).
A smart packaging system utilizes chemical sensors or biosensors to monitor the quality and safety of food from producers to consumers. As with the previously discussed technology, a smart packaging system uses a variety of sensors for monitoring food quality and safety, for example, by detecting and analyzing freshness, pathogens, leakages, carbon dioxide, oxygen, pH-level, time, or temperature.
Being a Packaging Technologist and guidance of seniors, I can say that there is no such definition of smart packaging. The smart packaging is all about your information is in just one look. Whatever your consumer demand or market necessity, you have to fulfill it as per their requirement. But also you have to upgrade the product pack timely. If you miss that, the customer will change the brand of the same product.
Like Pepsi and Coke – beginning of the brand and product, companies never altered the taste, but what’s the new in that product. The only creativity is by packaging.
So, sharing the Top 7 features can make smart packaging:
1. Counterfeit and Tamperproof
These two are the first impression where the customer feels about the packaging, whether he buys it or not. The packaging itself speaks the tamperproof solution. The customer believes, if their product is unused or original, the business gets an excellent acknowledgment in the market.
It is another factor where the customer has a representation of the brand image. Every packaging has a shelf-life written on the packaging, but the customer needs only that thing. No, the customer requires, if somebody opened the packaging, how long it can sustain. Many packs do not mention on the box.
3. Shelf changing color changing calculator:
The FMA (Floral Merchandising Aid), serves to determine when floral goods require to cut price for a quick sale. A partially aluminum sensor being put on the retail sleeves shows the vase life of the product — the color turns from gray (full vase life) to yellow (50% vase life).
Read Full article: Shelf life calculator with color-changing sensor
4. Augmented Reality
Few business brands came up with this augmented reality feature where the customer accepts the scan of a barcode, and that link will take you on a tour where all the things about the pack will show.
We see a barcode on every packaging item and ignore it because it is widespread nowadays. But the fake product is in the market with a significant number in the food, pharma, and cosmetic packaging. So, somewhere we lack to introduce smartly through the supply chain. Or even customer is also not completely aware of the benefits of the barcode scanning.
So, the company must have to make a campaign to educate the customer on how to get rid of fake products.
Basic Features of Barcode
Barcode is a must in this era, if any countries do not have that feature on the pack, without barcoding, it will not accept in the supermarket store. Now, you can think of the value of a brand that does not have a barcode. To begin with the world-wide known zebra–stripped barcodes, i.e. 2D barcode. These linear lines with black color, some of the numerical, some – alpha-numerical, are the oldest ones.
3D barcodes and 2D barcode work on the same basic principle. An illustration of some sort is printed to a product and then read by a scanner to log, categorize, inventory, or track an individual product. The 3D barcode is embedded or applied to the product itself as a part of the manufacturing process. Variances do not read the bars in reflected light as with linear barcodes but by determining each line’s height. The time it takes the laser to bounce back and be recorded defines the height as a function of distance and time, and the character described by the code can be interpreted.
6. Seethrough packaging for baby products
Baby can only choose the product if they can see the product inside the pack. If the product is not consumable, all the industries do not want their products to hide in packaging. Like toy, tooling, stationary packaging used to pack the product half see-through, so that children get a look at the product.
7. Know-how information
The customer is now seeking all info, whether he required or not. Mandatory info is like weighing measures, the composition of the product, a chemical used, etc.