AMBERLEY LABELS by Coveris
Amberley Labels, Coveris’ decorative labeling business, has today revealed a luxury, new-look brand beyond it’s two UK sites, following a multi-million investment announcement in July.
The Amberley Labels was obtained by the Coveris Group last year to maintain long-term growth plans in the beverage and personal care, and fragrance label sectors. In the past 18 months, the Coveris Group has boldly backed the brand, supporting significant investments in capacity and capability, and now identity to strengthen the Amberley’s status as a world-class leader in the premium labels market.
The site has been positioned under the Amberley brand umbrella, most recently investing over £3.5M in next-generation print and finishing equipment at Coveris’ existing Tenens Way Labels facility in Boston (Lincolnshire), matching its state-of-the-art operations with a unique visual identity.
Building on over 60 years of shared heritage across the two newly connected Blandford and Boston sites and the signature, modern new look aligns with one brand’s equivalent product.
Iconic brands labels
Synonymous with the Amberley’s reputation for quality and innovation, the distinct, highly embellished unique style is visible across all brand assets and including their new website, which showcases many of the iconic brands they work with.
Views on new decorative AMBERLEY LABELS
Dennis Patterson, Business Unit President for Coveris’ Graphics, the Labels & Board division, said, “having spent the last 18 months improving and investing in the Amberley business after the scenes, we are inspired to produce the two sites together with all of our hard work completing in a new world-class brand. As a producer of award-winning, responsible labels for leading brands, we thought it was our duty to match this, and we expect that our new identification delivers value to our client base in the same way that their brands do to us.”