It is the first time where the company has taken the initiative to give sustainability to its deodorant packaging item.
Customers presume the brands they trust to not only give superior quality but also to resolve some of the most complex difficulties facing our world, including when it challenges to sustainability. Plastic pollution in our seas and landfills is simply one part of these complicated challenges. Now, P&G understands the situation, they serving the five billion consumers, and innovation skills to make a definite difference.
As on the 50th-anniversary celebration of Earth Day this week, they were delighted to declare that Old Spice and Secret are the first major brands to launch all-paper, plastic-free deodorant packaging. It is available in selected Walmart Stores. Beginning in May, the first all-paper tube package for preferred Old Spice and Secret brand, aluminum-free deodorants, co-designed with customers interested in cutting back on plastic waste, will be ready at 500 Walmart stores in the U.S.
The paper certified by the Forest Stewardship Council, and the paper tube package made with 90% recycled paper with characteristics of a “push-up” design. The push-up design substitutes a few of P&G’s plastic stick deodorant canisters.
“Walmart is steadfast in its commitment to transform retail in the interest of environmental sustainability,” said Jason Kloster, Senior Buying Manager, Body Care & Grooming, Walmart. “As the largest retailer in the world partnering with the largest deodorant and antiperspirant brands in the U.S., we know this new paperboard package has the potential to have a significant positive impact and lay the groundwork for even broader impact.”
P&G, which is going to complete the next phase of recyclability examination on the new package this fall. Hopefully, it learns how customers react to the new design. If thriving, P&G will develop the new sustainable packaging across more of its line-up.
Plastic-Free Deodorant Packaging
Paper tube packaging is one of the numerous ideas that P&G has started in the expectations of decreasing plastic waste. Beginning this year, it decreased the volume of plastic in its Secret antiperspirant and deodorant canisters by 8%, saving 900,000 pounds of plastic waste.
In October, P&G started a limited edition of its best-selling Olay Regenerist Whip with a refill pod that decreases 94% of plastic waste. Additionally, they joined the first company TerraCycle’s LOOP business, which is “collect and refill” packages through an e-commerce platform in select centers worldwide.
