Mondi, a global leader in packaging and paper, has produced recyclable packaging for Bell Germany’s ‘Abraham’ range of thinly sliced gourmet ham that ensures perfect conformity with existing recycling guidelines.
Bell Germany is launching a mono-material recyclable WalletPack in March for over 30 products, including Seranno, Prosciutto and Savoy sliced ham. The new solution will replace a multi-material non-recyclable plastic solution, using 37% less material than standard, modified atmosphere packaging. This switch will also reduce plastic waste for Bell Germany by 35 tonnes per year thanks to the lightweight solution. It will also lower waste disposal fees for Bell Germany and meet the design for leading retailers’ recycling guidelines.
Created after two years of development, the new Mondi WalletPack operates as a folder, which the consumer opens to unpack the product. It features a re-close function on the backside to prevent food spoilage, provides excellent protection for thinly sliced deli meats, and has been verified by the German institute cyclos-HTP as 93% recyclable.
We aim to create packaging that is sustainable by design. It should be better for the environment while protecting the food and standing out on shelves to represent the Abraham brand. Our unique EcoSolutions approach considers all these elements: we worked closely with Bell Germany at every stage to ensure that this was the best solution for all their products. Thomas Kahl, EcoSolutions Project Manager, Mondi
Jessica Trautmann, Senior Product Manager, Bell Deutschland, adds: “As with all food packaging, the priority is to protect the contents. However, it has been our aim for some time to improve our packaging’s recyclability as we look to make all parts of our business more sustainable. Mondi has been a valuable partner in the creation of this solution, and we are delighted to be launching this new recyclable packaging while being functional and attractive on the shelf.”