Mondelēz International Associates with Innovative Loop Program to Overcome the Packaging Waste with Milka Biscuits

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TerraCycle, Mondelēz International, and other consumer goods companies launch global, first-of-its-kind, subscription-based purchasing mode.
Mondelēz International’s made the roadmap to reduce 65 million kilograms of packaging material by 2020 and make all packaging recyclable by 2025.

Mondelēz International declared that it has registered the Loop initiative, established by recycling leader TerraCycle, which aims to catch packaging waste with a new subscription-based model for issuing consumer goods to homes in reusable containers. The aims are to reduce dependence on single-use packaging and to provide a suitable and durable solution to consumers.

The loop allows consumers to have Milka biscuits responsibly, by permitting them to subscribe online to receive customized and brand-specific durable packaging that is accumulated, cleaned, refilled and reusable.
This initiative has the Mondelēz International’s sustained commitment to consumption and belief in developing a circular economy. The aims of the company to make 100 percent of its packaging globally recyclable by 2025.

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