The Festivals in India has forever stood for celebration, joy, and hope. This year, higher than ever, we have realized that one needs to find light, happiness, and meaning even in tough times.
This festive period, KITKAT brings a brand first discovery with ‘Glow-in-the-Dark’ packs to help pupils Celebreak. These first of its variety packs reinforce the message that if you ‘look for it,’ you will find happy reasons to make you smile and induce a smile to someone else.
This brand first discovery has each pack carrying two different messages of positivity, encouragement, and joy. The first pleasant message one sees under the light changes into unexpected news when seen in the dark. This unique experience is designed to strengthen the importance of smiling in today’s times and that many small smiles can add up to a grand celebration. The initiative is an expansion of KitKat’s proposition of ‘Life hai, KitKat break Banta hai,’ which supports one to take a break and come back with a revived and optimistic viewpoint in these new everyday lives.
Addressing the initiative, Nikhil Chand, Director Foods & Confectionery, Nestlé India, said, “KitKat, with its positioning of ‘Have a Break, Have a KitKat’ has always granted our customers’ refreshing breaks with delicious, crispy KIT KAT fingers.
The new brand first ‘Glow in the dark’ packs are designed to produce a smile in these challenging times. When a message like ‘remember to make someone smile’ changes to ‘remember to Smile’ in the dark or ‘ you are here for the celebration’ changes to ‘ you are the Celeb,’ we are sure that customers will smile themselves and make someone else smile this festive season as well.”
The limited-edition pack will be prepared in the four-finger alternative across retail breaks in India and is priced at INR 25.