To produce new beverage choices to customers seeking healthier choices, Danone Waters Brazil has joint hands with Crown Holdings, Inc., to launch its latest brand, 4U by Danone. Introducing in the Brazil market in November, the 4U line highlights two carbonated juices and two flavored teas, all produced with 100% natural ingredients. Two different sizes of sleek style cans from Crown, along with special ink surfaces and colorful imagery, offer vibrant, eye-catching package designs that reflect the healthy, fresh blends of the 4U beverages.
The newly launch of the 4U line makes four new flavorful beverage alternatives to the market. Danone’s carbonated juice, introduced under the sub-brand True 4U, is accessible in White Grape and Citrus and packed in 269ml (9.1ounce) sleek style beverage cans. The sub-brand Tea 4U features two flavors, Black Tea – Hibiscus and Berry and Lemon Grass and Citrus, and is available in 310ml (10.5 ounces) sleek style cans. All four beverages are completely natural, containing no preservatives or artificial coloring.
Danone decided the beverage can provide for its durability, recyclability, and decorative options. The format’s unique appeal, portability, and increasing demand in the Brazilian market were also important factors. Danone partnered with Crown due to the Company’s credibility for sustainable products and practices and its close relationships with partners.