Now, Caps & Closure goes sustainable in the name of Blossom – Guala Closures

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Blossom Closure
Source: Guala Closure

Blossom Closure

Guala Closures Group has started a new series of sustainable caps & closures under the umbrella brand name, Blossom™. 

35% Recycled Content

Sustainability is a critical pillar of Guala Closures’ policy, which proposes using 35% recycled material universal by 2025. Group strives to allow the widest variety of state-of-the-art sustainable closures for wine, drinks, water, beverages, and olive oil products with the only dedicated closure series of this kind for all these markets. 

Why Blossom Name?

These caps do different materials and will undergo a method of continuous development for projected market needs. The name Blossom was preferred to excite the idea of “naturalness.” Graphic customization of the “B” within the butterfly’s description reinforces the source to the brand’s values and, indirectly, flowers. Both are expected as symbols of lightness and low environmental impact. 

CSR rating for Design

Designing the range of Blossom sustainable closures is an essential step in reaching Guala Closures’ Corporate Social Responsibility (CSR) goals and the long-term engagement to the Design of sustainable solutions. Such efforts can help to match consumers’ expectations, market demands, and local regulations, it believes.

Eco-design guidelines for Closure

Each new Closure supports one of the four design-to models described in the Group’s eco-design guidelines. Guidelines for Sustainability Within the newly launched Blossom series, the avant-garde Greencap® is getting a lot of interest due to its advantages in the recycling process. It is a fully detachable and disposable aluminum screw closure meeting the Group’s Design to Strengthen eco-design guideline criteria based on collecting and recycling the closures’ materials. 

Design of Change guideline

The Design of Change guideline – based on choosing recycled materials or substances produced from renewable sources – incorporates a luxury T-bar closure formed of 100% recycled ABS material and agglomerated cork. 
And for the new aluminum closure for water, Spring Blossom, which has a tamper-evident ring produced from completely bio-based polymers and screwcaps with internal liners built from renewable sources. 
Exclusion of anything redundant and reducing finite materials and resources adhere to the Design to Reduce guideline. The bio-agave-based caps for tequila, composed from a bio-based composite resin utilizing 30% agave fibers (from waste generated during tequila distillation) and 70% polypropylene, is an excellent illustration of the Design to Reduce model. 
Finally, Design to Fade has the primary goal of producing completely biodegradable closures. Compostable caps in industrial and home composting requirements are under development, with the purpose of a closure that is entirely biodegradable in all states.

Guala-Closures_Blossom-PR_ENG


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