HiPP’s combiotic new infant packaging
Aptar Food + Beverage’s expertise is back to HiPP’s combiotic new infant packaging. Aptar’s explication features best-in-class technology with value-added benefits demanded by today’s parents and caregivers, including improved convenience and better functionality.
HiPP, the biggest processor of organic-biological raw materials global and one of the worldwide infant food market leaders, utilized Aptar’s discovery thinking to re-design their infant formula packaging for particular Asian markets, including China and Hong Kong. The Aptar leveraged its expertise and history of innovation to produce a customized version of its Neo closure to maximize parents’ knowledge when selecting and using the HiPP infant formula.
Enhanced Consumer Experience
This unique closure solution involves a tamper-evidence band to assure parents that did not open the package before purchase. The broad finger-recess, the lid diameter of 127mm, and a simply accessible scoop acknowledge parents’ convenience and safety of one-handed dispensing. The Neo closure highlights an audible “click” to reassure parents the package is completely closed after use while also decreasing the risk of contamination.
Security is the number one preference for any caregiver purchasing and preparing infant formula. Like all other Aptar infant nutrition conclusions, HiPP’s customized Neo closure is made in a High-Care area, free of contamination to assure the highest product hygiene and security.
Excellent Production and Technology
The flexband design allows a low-application force on the production line that is perfect for mechanical or manual application and benefits center the closure onto the can, whether metal or composite. The flexband helps preserve the formula from insects and other possible contaminants. Several independent laboratories confirm Aptar’s best-in-class technologies. HiPP’s customized variant of Neo allows for maximum stackability, saving space in transport and commercial and home storage. In addition, this solution is slightly taller than the standard Neo version to accommodate a broader range of measuring scoop sizes.