AYU HIRAKI

Pentawards has recognized global excellence in packaging design through its annual competition and excited to announce the list of shortlisted entries for 2020.

After collecting more than 2,000 entries from 60 countries across the globe, this year’s International Jury has shortlisted over 400 entries, which are now in the running to get their hands on a Pentawards trophy. Browse through the shortlisted entries by navigating the main categories using the buttons below.
So, one of the frozen food got the Pentawards 2020 Gold award in the CATEGORY Design, Graphic.

Fish Packaging Award for AYU HIRAKI

In Japan, it is common to cut and open fish and eat dried fish. This is called “Himono,” which means dried fish.
This Himono is made from dried ayu Sweet fish, Himono of Ayu is a rare food in Japan.
The package of the old design was renewed now.
Dried fish is dried fish. Drying reduces moisture, makes the fish less spoiled, and increases the taste acceptable.

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Packaging with Bamboo Colander

The traditional way to dry it is in a bamboo colander.
To make it easy to understand, I made the package of gold inspired by a bamboo colander.

Features of Bamboo Colander

Although it is made entirely on a flat, it looks like it is knitted in three dimensions. Lift the flat golden brand tag and insert a food pouch into the gap to make a package.
Typically, a bamboo colander is round, but round shapes increase the number of small holes in the corners. So, designed it based on triangles to eliminate waste. The result is a better display, lower cost, and a more impactful design.

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Read More Article: Unveil the best show with Diamond Award – Pentawards

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