As the Diamond – Best of the Show winner of this year’s Pentawards competition, we look at the Air Company brand, product, and packaging, and what made it stand out for our judges.
World’s First Carbon-Negative Vodka Brand
The Air Company’s mission is to be the most sustainable alcohol brand in the world. The result is reusable and 100% sustainable packaging for the world’s first carbon-negative vodka brand.
In creating Air Company, the team wanted to deliver a superior product in quality design. That leaves a good impact on the planet while reflecting their alcohol’s purity through a novel yet beautiful and thoughtful bottle design. The aim was packaging and design that was as forward-thinking, modern, and transformative as their approach to creating the brand and company.
Focus on 100% reusable and recyclable
For this, they collaborated with a partner to create a thoughtful packaging program that is 100% reusable and recyclable. Labeling was kept at a minimum to reflect the purity of the vodka and minimize material usage.
Through every detail of design and packaging, the Air Company team continued to carry out its mission to make goods that do good and better the world we live in by redefining conscious consumption.
Reflection of Design
The design exhibits a modern-day aesthetic, unlike any other in the marketplace. Visually the team aimed for the bottle to remember the minimal and clean inputs of their vodka, which guided the entire design process and influenced the materials selected.
100% FSC certified label and its features
Air Company’s vodka is the star of the bottle, with ample space displaying the liquid instead of heritage methods of placing a label towards a bottle’s top. By placing the title lower, the vodka first meets the eye.
As repurposing is the height of sustainability, the 100% FSC certified label has adhered with a custom-made, natural, non-toxic adhesive that allows it to be easily removed so the glass bottle can be kept for other purposes, such as a bedside carafe, water bottle, flower vase or candleholder to name a few.