Avoury®, the new brand launched by Melitta Single Portions, works with SABIC’s TRUCIRCLE™ portfolio of solutions and services to create its pioneering new premium organic tea capsules from certified circular polypropylene (PP) that uses feedstock made from used plastic.
The launch represented an innovative use of recycled, transparent plastic tea capsules in the industry, representing an exciting step towards a more sustainable future with more accessible products to recycle and that help create a circular economy for plastics.
Avoury® was one of the first companies to adopt SABIC’s pioneering TRUCIRCLE solution for certified circular PP – SABIC® QRYSTAL copolymer, which creates the capsules post-consumer recycled material. The capsules are made specifically for the new Avoury® One tea machine launched in late 2019, enabling the consumer to make a premium cup of tea with just the click of a button.
The transparent tea capsules take the consumer experience one step further, allowing them to taste the high-quality tea and see it inside the capsule. Holger Feldmann, CEO at Melitta Single Portions: “We naturally want to ensure an exceptional tea experience, and we want to prove that resources can be used responsibly. With Avoury tea capsules, we can prove both.”
SABIC’s TRUCIRCLE portfolio and services is a considerable milestone on the journey towards closing the loop and creating a circular economy for plastics. It showcases SABICs circular innovations and can help manufacturers reduce plastic waste by using sustainable materials.
The TRUCIRCLE portfolio spans design for recyclability, mechanically recycled products, certified circular products from feedstock recycling of used plastic, and certified renewables from bio-based feedstock.
Mark Vester, Circular Economy Leader at SABIC, said: “Avoury® tea capsules are a great example of collaboration and innovation between SABIC and Melitta Single Portions to create the world’s first tea capsules made using our TRUCIRCLE™ circular solutions. At SABIC, we are committed to delivering sustainable solutions for our customers and are closer than ever to closing the loop on used plastic.”
SABIC’s TRUCIRCLE solution for certified circular SABIC® QRYSTAL copolymer, used for this new packaging that can be recycled, contributes to developing a circular economy. It also helps create a transparent, aesthetically pleasing, lightweight design that preserves the tea leaves’ quality while supporting to address food safety regulations required for food and beverage products. The packaging is heat resistant to protect the tea leaves while enabling the tea to freely develop its flavors and nuances at the click of a button.
Since the launch in late 2019, SABIC’s TRUCIRCLE™ portfolio has received unprecedented demand from businesses from a wide range of industries looking for commercially viable solutions and more considerate of our environment to work towards a circular, transparent and sustainable economy for plastics.