Coca-Cola European Partners (CCEP) will be swapping the flexible film, i.e., shrink film with cardboard for its CAN packaging that goes in multipacks across Western Europe. The shrink wrap used for bundling the multipack and also cost-effective.
But for environmental sustainability has taken a step to remove single-use plastic approximately 4,000 tonnes per year.
Shrink pack used to keep the unit item in a bundle pack before transported and also at the retails shop to sell the product as multipacks. Because of not having a collection system, it gets a possibility of not recycling the complete plastic. As a consequence, it may end up in landfills or as packaging waste.
So, taken a step to replace it with 100% cardboard or sustainably sourced with either an FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certification.
Coca-Cola European Partners (CCEP) has carried research on the selection of appropriate cardboard packaging and its structure. As part of the shifting multipack cans from shrink film to cardboard packaging. The commitment is to get all the secondary packaging in its supply chain as sustainable as possible.
Joe Franses, VP – Sustainability at CCEP, said: “We appreciate that consumers want more sustainable options for packaging. We are pledged to eliminating all avoidable single-use plastic from our product, And by transferring CAN multipacks to cardboard. We are encouraging people to enjoy our products knowing that the packaging won’t end up as trash or scattering in rivers and oceans.”
This step confirms from Coca-Cola on Packaging commitments to deliver 100% packaging recyclable or reusable by 2025. A promise outlined in its sustainability action plan for Western Europe.
Honest, GLACÉAU Smartwater, and Chaudfontaine, all Coca-Cola brands will all be sold in recycled bottles i,e. Recycled Polyethylene terephthalate (rPET). And they are substituting 9,000 tonnes of virgin plastic per year across Western Europe.
By using cardboard on our multipack cans instead of hard-to-recycle shrink wrap, we're making a major step forward on our #ActiononPackaging commitment to ensure 100% of our packaging is recyclable by 2025. pic.twitter.com/ZhHHnfmGDS
— Coca-Cola Europacific Partners (@CocaColaEP) September 19, 2019