Smurfit Kappa has introduced a new variety of creative and eco-friendly toys that are composed entirely of paper.
With customers seeking to get more sustainable alternatives in every aspect of their lives. It including what they can go into this children’s toy boxes. And Smurfit Kappa searched how it could utilize its expertise in design and paper to offer a solution.
The ekolife range gives shoppers with a sustainable alternative to the enormous amounts of non-recyclable toys that flood the stores every year.
The elegantly designed and long-lasting toys include planes, cars, jigsaws, build-your-own shops, and castles. The ekolife range also involves paintings that can be colored in by their new purchasers to get their creative juices flowing.
Every product made from cardboard, so they are 100% recyclable, renewable, and biodegradable, unlike most other toys. Morgan Webster, General Manager, ekolife, said: “The ekolife toys created to inspire children to utilize their imaginations. And enjoy unplugged, classical play in an increasingly digital, solitary world.
“Many parents express feeling guilty about purchasing more toys when they previously have an attic or garage full of broken or unwanted plastic items that cannot be recycled. Ekolife toys intended to give active and creative fun, promote group play, and at the end of their life, it goes into a green bin.
“This indicates that the toys can recycle, leaving no footprint behind, to enhance another product in the future – truly circular.”
— Smurfit Kappa (@smurfitkappa) December 2, 2019