The Blue Box Partners, the pan-European Alliance of suppliers for corrugated board packaging solutions, has launched ECOGRIP, a corrugated option to shrink wrap for the multi-packing of a broad range of bottles that makes on the growing customer demand for sustainable packaging.
- 100% recyclable corrugate
- A sustainable option to single-use plastic
- The whole solution for bottle multi-packs
Research has given retailers and customers want more sustainable packaging solutions when they make purchasing decisions. Furthermore, the EU’s single-use plastic (SUP) Directive, which came into force on 3rd July 2019, aims to decrease certain plastic products’ influence on the environment. This has caused large brands and producers to re-evaluate their packaging policies and seek out alternatives.
ECOGRIP is designed to replace single-use shrink-wrap plastic for bottles between 330ml and 1.5 liters, providing a recyclable and biodegradable corrugate clarification for multi-packs. Flexible to the many various bottle styles on the market regardless of diameter, it gives brands, retailers, and customers a sustainable multi-packing clarification for four, six, or eight bottles.
The ergonomic design offers it easy to transport, handle, and store. The corrugated board can be customized through different print technologies for the highest brand and on-shelf impact.
“Every business is now concentrated on sustainability,” said Armin Höttges, managing director at Blue Box Partners. “While we proceed to see improvements in recycling rates for many packaging products, secondary packaging such as shrink-wrap falls into the classification of single-use plastic, which can create issues if not disposed of responsibly.
This has resulted in essential pressure from governments, environmental groups, and customers – all of whom are needing more sustainable packaging, and the launch of ECOGRIP now delivers a solution for brands that want a practical multi-packing choice.”
Blue Box Partners is the Alliance of VPK Group, Klingele Paper and Packaging Group, Hinojosa, and Cart-One, who offer expertise and corporate intelligence, delivering local clarifications beyond Europe.
Working with brands to develop packaging explications that solve their current issues around single-use plastic and implement sustainable packaging solutions for the long term, the launch of ECOGRIP is an excellent example of the partnership.
Obtainable through all Blue Box Partners members and with manual and automated packing options, ECOGRIP provides consumers, retailers, and brand partners with a perfect solution for the sustainable multi-packing of bottles.
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