It can be an arduous task to select the ideal snack. Even when you have a particular brand in mind, navigating through all the different packaging options can be challenging – if possible! How do we choose among them?
Packaging is very challenging to execute perfectly. Packaging is just like the father of the product. It redefines the product, and Picking snacks from a bag or box is quite simple despite being daunting. All it takes is a little knowledge about the various Packaging Advantages and then making an informed decision.
1. Protector for the product
As a manufacturer or seller of products, one of the most important things you can do is to ensure that your products remain protected throughout the entire supply chain. This is where a protector for the product comes in. A protector can help prevent damage, contamination, or theft of your products, ensuring they remain in the best possible condition until they reach the end consumer. As we know, the packaging often includes primary, secondary, and tertiary packaging, bottles, pouches, shrink wrap, pallet covers, and tamper-evident seals. The type of protector you choose will depend on the specific needs of your product and your supply chain. Instructing your logistics team or packaging supplier to use the appropriate protector for each product to ensure optimal protection and training your staff to apply and remove the protectors properly is essential. These steps can help minimize product damage, maximize customer satisfaction, and protect your brand reputation.
Ex: Chemical Pack in HDPE bottle
#Why Protector – The bottle carries a highly inflammable product to the user.
2. Discipline of Product
Product discipline in a pack refers to organizing and packaging a product in a way that is efficient, effective, and attractive to consumers. This involves considering factors such as product placement, packaging design, and marketing strategies to ensure that the product is presented in the best possible way to potential customers. By paying attention to the discipline of products in a pack, businesses can increase the likelihood of their products being successful in the marketplace.
Ex: Apple product Packaging (electronics packaging)
#Why Discipline of product: Anyone can identify the product packaging and comfortable user experience throughout all product categories.
3. Accountable for the product
The selection of the best packaging makes your packaging accountable for the product’s success. Creative and unique Packaging helps the product gain attention on the market shelf. And parallel, it also makes it accountable to carry the product in safe and sound condition to the product. Every country has rules and regulations (chemical, food, and pharmaceutical industry); based on the selection criteria, the packaging will be accountable to the product for ensuring safe delivery. Sterile pharmaceutical product packaging also has the feature for the product’s sterility, making it accountable to perform during its usage.
Ex: IBC & Drum (can be reused effectively) and Sterile Pharma Packaging
#Why Accountable: All Sterile packs are made for their nature and are accountable for their sterile property when required.
4. Open up the world for the product
Focus on your product and ensure the country’s rules and regulations. Firstly, identify your product’s unique selling proposition (USP) and ensure it aligns with your pack. Then, create a marketing strategy that highlights your USP and showcases the benefits of your product with the unique identity of the product.
Ex. Pepsi and Coke
#Packaging is the only way where the products meet their customer, wherever they want.
5. Love and respect for the product pack
Customers will genuinely appreciate the product pack; having a deep love and respect when they understand a product’s pack intricacies and unique features will enable you to convey its value and benefits to your customer. Customers will start by familiarizing themselves with the product’s history, purpose, and composition. The product pack has to highlight its strengths and give a personal touch to the user. When providing the product pack to the market, you need descriptive and enthusiastic language to convey your passion and admiration.
Example: TetraPak, Paper straw, Bioplastic
#Now everyone knows the paper straw’s property and usage. And also people are aware of using it.
6. Financial Controller for the product
Packaging machinery, standard packaging material, and logistics will perform as the financial controller for a product. If we analyze the planning properly for the product packaging, it plays the financial controller for the product. Many companies started strategies to control all the measures to step down the packaging material’s downsizing and standardization. It means it will have the less type of SKUs and will lower the cost of the product. You will be responsible for developing and implementing financial strategies, analyzing financial data, and providing financial advice and support to the product team. You will need to be an expert in financial analysis, budgeting, forecasting, and planning and be able to communicate complex financial information to non-financial stakeholders.
Ex: Detergent and Shampoo Bottle in all SKUs
#with the standardization in all the SKUs, we can reduce the basic price of the pack.
7. Pack improves the life of the product
Ensuring the packaging increases the product’s shelf life. We can say many products cannot have a shelf life of up to 1 day without packaging. But when we have the proper pack with all the modifications, it can last up to 6 months. Many sterile pharmaceutical products do not ensure the longevity of your products; it is crucial to consider the packaging in which they are stored. The right kind of packaging can significantly improve the life of a product. When choosing packaging, it is important to consider factors such as the material, size, and shape. Selecting appropriate packaging for the product can help prevent damage during transportation and storage. Also, choosing durable packaging that protects from external factors such as moisture, UV light, and temperature changes can help extend the product’s life.
Link for the Space Food by NASA
Ex: RTE food and Condom Pack.
#Shelf life of the product: Now, the MAP packaging is on another escalation; the RTE food uses as space food.
8. Loving Memory with Pack
When you hold the product, and it takes back the memory, it means packaging works for that person. Brand identity through their packaging is crucial for any company to establish a strong market presence. Packaging requires visual representation for any business to communicate its values, mission, and personality to its user. But, back end, many things must have happened, stability, compatibility, and functional or performance test. Pack has made it a strong brand identity; it is essential to understand the company’s product clearly. And through their design, It is also essential to consider the design elements such as the logo, colors, typography, and imagery.
Ex: Parachute Bottle
#Memory: This bottle never changed their bottle identity and theme.
However, Packaging Advantages ensure that any new operations align with one’s brand identity; this ensures that customers will remain loyal to their chosen establishment for years to come.
A prosperous future awaits those who invest in their branding efforts.