Gerber® Introduces Soothe ‘n’ ChewTM Teething Sticks — The First-Of-Its-Kind Product for Teething Babies.
Now, early childhood nutrition leader Gerber declared the expansion of its teething products selected with the extension of Soothe ‘n’ Chew, a first-of-its-kind grain-based teething product. Soothe ‘n’ Chew provided long-lasting relief by naturally massaging little one’s gums with actual food as they chew no plastic and medicine.
Designed for infants and toddlers
The Soothe ‘n’ Chew is specially designed for infants and toddlers starting at six months to serve as baby’s first snack for teething satisfaction. The firm, long-term texture, has a yummy taste from actual bananas that slowly soft and satisfied little ones to chew. Its ridged surface and small in size are the optimal shape and length for a baby’s fist.
“Gerber’s continuous preference is to innovate to meet families’ evolving needs,” said Gerber President and CEO Bill Partyka. “As parents turn to higher natural options for their little ones. we saw a chance to bring together our expertise in food and nutrition, infant development, and original product development to create something new for small ones.”
“While old methods can be effective, we wanted to reach parents who are looking for alternative teething solutions that do not significantly include plastic or medicine. That where Soothe ‘n’ Chew comes in, said Senior Manager Marketing of Gerber Snacks Mansi Kothari. There no other product like this on the market, and we are proud to bring this much-needed solution to parents.
Gerber partnered with pediatric feeding specialists throughout the Soothe ‘n’ Chew development process to design a different long-lasting, satisfying teether for baby.
“To solve this innovation, our team concentrated on the experience of babies and how their developing thoughts guide their behavior,” said Sarah Smith-Simpson, principal scientist at Gerber. “We optimized the shape and length of Soothe ‘n’ Chew for babies beginning at six months since they typically start grabbing things with the whole fist at this age. Our goal was to introduce a long-lasting, delicious product that can serve as the baby’s first teething snack instead of a toy or medical treatment.”