Re-design of Thea’s English Tea
Thea’s English Standard Tea has been accessible solely through P.J. Clarke’s restaurants, having their flagship found dubbed the “Vatican of Saloons” by The New York Times. The outcome is an eight SKU range of all-natural, zero calories, sugar-free iced tea with unexpectedly multiple flavors like Black Rose, Honeysuckle, Smokey Lemon, and Dandelion Mint.
The work to expand product ordering online and into further retail outlets, Thea’s started on package re-design and rebranding outline to best catching their advantages and positioning. The tea provides a healthy and advanced option for savvy customers, and the new brand design required to match that sophistication as well as communicate superior natural taste.
The original label, a fair representation of the product and its understated style, while beginning to live the hand-crafted, small-batch origins of the brand. Branding enables consumers to identify the eight flavors visually and distinctively quickly. Crisp yet smooth graphics further improve the healthful botanical theme. The clean and bold white typography includes a playful leaf dotting the “i” in “English.” Bright, fresh colors punctuate the flavor identifier bars, a zero-calorie stamp, and the leaf-shaped tittle; all of these elements play off the vibrant colors of the product itself, which are as clear and beautiful as their names imply.
