Nestle Purina® Tidy Cats® Launches First Cat Litter Available on Loop
Consumers can now scoop products and recycle bulky packaging through a circular shopping partner.
Cat litter is in reusable and refillable packaging
Cat kittens leader Purina Tidy Cats today announced the launch of its LightWeight Free and Clean cat litter accessible via Loop, a global shopping platform for foods and household goods aimed at eliminating waste through reusable use and refillable packaging. The latest offering provides cat owners with the litter others’ love in a newly designed durable and refillable jug sensitive to the atmosphere. When completed with the litter, the packaging is collected, cleaned, and reused as part of Loop’s orbicular shopping system.
Tidy Cats LightWeight Free and Clean
To participate, consumers sign up for Loop’s eCommerce program and purchase Tidy Cats. When the customer is ready for more litter, they will send back the empty packaging and obtain a new shipment. Tidy Cats LightWeight Free and Clean debris will initially be prepared to purchase on Loop’s eCommerce platform in 10 states and including New York, New Jersey, Pennsylvania, Maryland, Connecticut, Massachusetts, Vermont, Rhode Island, Delaware, and the District of Columbia.
Loop and Nestle Purina
“The Tidy Cats extension to Loop displays our commitment to delivering innovative products and sustainable solutions that help decrease our environmental impact,” said Diane Herndon, senior manager of sustainability at Purina. “Our crews worked to design and develop new packaging that was enduring enough to endure various methods and advanced conditions common to eCommerce while also assuring the excellent experience that Tidy Cats users know and love.”
Sustainable Efforts
The partnership with Loop is part of broader sustainability efforts by Tidy Cats and Purina. Tidy Cats recently launched Naturally Strong litter, the packaged in 50 percent post-consumer recycled plastic jugs and boxes produced from Sustainable Forestry Initiative certified materials. The brand also extended its eco-friendly clumping litter, Purina Yesterday’s News, designed of recycled newspaper, wood shavings from timber mills, and cardboard recycled from other Nestlés facilities. More extra than 20,000 tons of paper and cardboard are recycled into Purina Yesterday’s News specific year.
