Launch World’s First-of-its-kind bread packaging based on PCR content

bags for bread packaging
Source: Sabic


SABIC, a worldwide leader in the chemical industry, has published the flourishing roll-out of another project as part of its TRUCIRCLE™ program to expedite the implementation of a circular plastic economy. 

Bread Packaging – with certified circular polymers content

Allied Bakeries, a prominent UK-based supplier of bakery products, has started bread bags manufactured by St. Johns Packaging using SABIC’s certified circular polyethylene (PE) in the packaging of their Kingsmill No Crusts 50/50. Following the kick-off of the joint project in November 2020, the trial phase was completed in May 2021 at the St. Johns Packaging production site in China, and Kingsmill introduced the bags made from PE film with certified circular polymers content to UK stores in September 2021.

Bread Packaging with PCR

The bags are made by St. Johns Packaging, a vertically integrated manufacturer of flexible packaging products with operations worldwide, using a PE resin grade from SABIC. The bags incorporate a 30 percent content of recycled feedstock from post-consumer waste. Using advanced recycling, the used and mixed plastic is converted into pyrolysis oil which is then used to produce new polymers with the same purity and quality as traditional virgin plastics.

“For such solutions to work in the long-term, the partners in the material value chain must closely collaborate,” says Abdullah Al-Otaibi, General Manager, ETP & Market Solutions at SABIC. “With our TRUCIRCLE program, we are pushing for innovative business models to transform our industry from a linear to a circular one and help prevent the valuable material of end-of-life plastic applications from being wasted. Within a relatively short time, this remarkable joint project has shown what can be achieved to make this vision come true if all players work together to maximize post-consumer plastic recycling and sustainability.”


According to the International Sustainability & Carbon Certification (ISCC) PLUS program, SABIC’s circular materials are produced using mass balance accounting, which follows a set of predefined and transparent rules for tracking the material flow across complex supply chains from the feedstock to the final application. 

A sweet story of recycle logo and plastic

Chris Craig, Joint MD at Allied Bakeries, said, “At Kingsmill, we’re fully committed to finding ways to address the plastic challenge that all food producers are facing. Of course, this is just one of our products, but it’s an important step that shows how food manufacturers and packaging suppliers work together to bring about much-needed change. We need more soft plastics to be recycled to make more material available for projects like this. We want everyone in the UK to know that bread bags can and should be recycled by taking them to larger stores, but what we need is for the UK Government to bring forward the date when soft plastics like bread bags can be recycled as part of home kerbside collections.”

“St. Johns Packaging is truly committed to developing sustainable and economically viable packaging solutions for the baking industry while at the same time reducing food and plastic waste. The incorporation of recycled content has been a key area of focus over the past few years. By supporting the circular economy, giving value to plastics, and promoting their use in other packaging products, we hope to contribute efforts to tackle the enormous challenge of improving recycling rates and finding solutions to the plastic waste issue. We welcome the advanced recycling route offered by SABIC as an opportunity to make a meaningful contribution to the circularity of plastics”, adds Marc Leclair, President at St. Johns Packaging. 

“In collaboration with strong global partners, this breakthrough project is demonstrating the feasibility of reusing plastic waste in safe food-grade packaging rather than losing its value to landfill or incineration.”

SABIC’s s certified circular polymers form part of its TRUCIRCLE™ portfolio and services for circular solutions that also include a design for recyclability, mechanically recycled products, certified renewables products from bio-based feedstock, and closed-loop initiatives to recycle plastic back into high-quality applications and help prevent valuable used plastics from becoming waste.

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