Many times we can’t see the improvement in our existing product. So, we are not assured how to kick-off our packaging design? At a very initial stage, it overlooked at that stage.
So, sharing the 5 tips to kick-off your next product package design project.
Before the study, the different types of product packaging, let’s acknowledge this simple question:
Product design importance
Packaging design is more than the art of designing a product’s packaging. In other words, it’s the whole process of realizing a precise delivery system for your product. Product packaging represents an item’s features, enhances brand features, and easy to use to the consumers. Successful product packaging expands an opinion of the audience, materials, ergonomics, colors, and design as present the product to the consumer.
Design Product Packaging Checklist
Now we have to identify your team, make a handy checklist to understand that will teach you how to design product packaging for your upcoming product.
1. Know the product
Knowing what is the product? The packaging design basically starts with the nature of the product. The stability and compatibility start with product characteristics. Then other parameters have to decide with the feasibility of your machinery.
2. Assure product design is locked
Quickly recognize if the product design is locked. If packaging design isn’t locked, you won’t be capable of finishing the packaging design for the product till it is settled.
If the product only works in CAD, it’s essential to develop a product prototype for testing the user background, qualified, and function. Yes, you can create packaging necessarily with product in it, but if you’re designing packaging to endure in the real world, you require to prototype with the product.
3. Know how packaging dimension and weight
A packaging SKU’s wise weight combined with its material, will notify you of substrates to avoid and which to query about. It’ll also assist in determining the amount of cushion needed to protect the product as an ISTA test appropriately. ISTA tests involve drop, vibration, impact test on various faces and edges, and several other significant tests. Make sure you test before production. Failure to pass these tests will begin with a product packaging problem.
4. A bill of materials (BOM)
A bill of materials (BOM) describes how many separate packaging items share space within the product’s packaging design; it’ll also finalize the unboxing’s order of processes. Failure to recognize all of the items that go into the box will generate many problems and cause delays. Modifications to structural packaging will typically snowball into challenging changes to the entire structure.
5. Retail demographic
When creating packaging, demographics are significant. Zeroing in on a tight collection within the brand’s identified demographic will enable you to design for one person vs. creating something for everyone.
Design a filter through which to observe your product as a single person then add advanced scenarios such as The shortest version of this person, as well as the tallest version, how will they communicate with the product packaging design you have created. The same person with large hands, small hands, and your own for unboxing experience. Nearsighted and farsightedness is also critical to consider when designing product packaging.