The First Sauce bottle is in Paper bottle packaging – Heinz
HEINZ, the creator of the world’s favorite ketchup and beloved condiments, is teaming up with Pulpex to create a paper-based, renewable and recyclable bottle produced from 100 percent sustainably sourced wood pulp. The HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of world-famous condiments, innovating its iconic ketchup bottle.
Sustainable Paper Bottle
Kraft Heinz Company has taken the latest step to decrease its environmental footprint. It moves the Company’s sustainable packaging ambitions to align with its plan to make all packaging globally recyclable, reusable, or compostable by 2025. It is similar to innovation to help Kraft Heinz reach net-zero greenhouse gas emissions by 2050.
Comparison with Glass and Plastic
The HEINZ and Pulpex are creating a prototype to test how the cutting-edge innovation could be used for HEINZ Tomato Ketchup bottles and different packaging structures in years to come. Pulpex’s current data shows the carbon footprint of Pulpex bottles is materially smaller than glass and plastic on a bottle-by-bottle basis. Once used, they are also predicted to be widely and readily recyclable in paper waste streams.
“Packaging trash is an industry-wide challenge that we must all do our part to manage,” to declared Kraft Heinz CEO Miguel Patricio. “That is why we are determined to take actions to explore sustainable packaging solutions across our brands at Kraft Heinz, presenting consumers with more choices. This latest HEINZ bottle is one example of how we are applying imagination and innovation to explore unique ways to provide consumers with the products they know and love while also thinking sustainably.”
The following step will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.
“We hope to obtain this bottle to market and to be the first sauce brand to supply consumers this choice in their purchasing decisions, as multiple consumers today are looking for more sustainable packaging alternatives,” said Rashida La Lande, EVP and Global General Counsel and Chief Sustainability and Corporate Affairs Officer at Kraft Heinz. “We are eager to continue learning more sustainable packaging for our precious and iconic brands.”
“We are happy to work with HEINZ to bring our patented packaging technology to such a famous name in food and are enthusiastic about the possibility of this collaboration,” said Scott Winston, Pulpex CEO. “We think that the scope for paper-based packaging is gigantic, and when global household names like HEINZ embrace this type of innovative technology, it is good information for everyone consumers and the planet.”
The pulp-based bottle would become the most recent option available to HEINZ Tomato Ketchup fans, joining the recyclable HEINZ iconic glass bottle, plastic bottle, and plastic compression bottles with their 30 percent recycled content (general only) in the E.U.) and 100 percent recyclable caps.
