Wild started three years ago to decrease single-use plastic in the bathroom.

Shower gel packaging

While it all began with deodorant, they learned that to make fundamental transformation, it had to revolutionize the whole bathroom experience with genuine and suitable options, developing an ecosystem of refillable products that make a real difference in decreasing single-use plastic.

What is the problem?

There’s too much plastic! Plastic is everywhere; it doesn’t get adequately recycled and ends up in landfills for thousands of years, creating microplastics in the air and your body! Here are some genuinely Wild facts:

• The average person churns through 19,665 plastic cosmetics bottles in their lifetime*
• Only 9% of plastic is successfully recycled*

Some eco-friendly options are out there, but they’re a faff and not as sustainable as they may seem – most of them contain plastic, too, like your ‘paper’ coffee cups!

We set out to close the gap between the convenience of plastic throwaway products and sustainable products. This is why we are so proud to announce the launching of a 100% plastic-free, compostable Shower Gel! All the positives of your regular shower gel, without the plastic.

Our solution? Shower gel packaging

This has been in the works for years – it is a groundbreaking, innovative technology, and we are so excited to share it with you!

The case is similar to the deodorant case – made from aluminum and kept for life. The refill is where things get special. The refills are 100% plastic-free, made from plants, and will biodegrade faster than a banana peel…

70% bamboo starch and 30% plant starch

It is made of 70% bamboo starch and 30% plant starch (the potato starch waste from supermarket crisps!). The blend uses a unique carbon-efficient heating and molding process, transforming the plants into a sturdy refill.

This is game-changing for the throwaway plastic industry, offering a greener and more sustainable alternative for shower gel… and hopefully more products in the future! It’s a step towards a greener and more sustainable world.

We will release an aqua and pink case and our three best-selling scents: Fresh Cotton and sea Salt, Coconut & Vanilla, Jasmine and Mandarin blossom. The formula is natural, vegan, suitable for all skin types, and smells fantastic!

Power of Packaging: The Societal Benefits of Packaging