Last year, Magnum was Launches the first ice cream brand to pioneer with new recycling technology and used recycled plastic in the ice cream industries.
Magnum’s new tubs and lids are fully recyclable. They are made with Recycled polypropylene plastic (rPP).
Ice Cream Packaging in Recycled Plastic
The advanced recycling technology makes this possible transform the unrecyclable plastic waste into a valuable resource.
Initially, 600,000 new tubs were launched in Belgium and the Netherlands, and Spain in 2019. This year, more than 7 million tubs introduced other European countries. And the upcoming year 2021, the new packs will be rolled out globally.
By the end of 2020, all Magnum tubs in Europe will be produced with rPP, which means over 1,60,000 recycled plastic kilograms. Our goal is that in the coming years, all Magnum tubs will be made with recycled plastic.
According to Julien Barraux, “We are proud to be one of the world’s first ice cream brands to pioneer this ground-breaking technology. We hope to reach the food and refreshment industries towards a more sustainable future through this new approach.
These days, customers rightly expect that all packaging to be sustainable. We contribute to a better planet and prevent plastic pollution.
In-home consumption due to Covid-19, the introduction of these magnum tubs, and their recycling impact on the environment become better as the world prepares for a new future.
Recycled Magnum tubs
Although the rPP options available for beauty and personal care products for some time, no solutions were approved for use in food-grade packaging.
The rPP used in Magnum tubs is not obtained by traditional mechanical recycling.
This is not suitable for food packaging. We use the recycling process that transforms the plastic waste into resin with the same characteristics as the first food-grade resin.
This new technology allowed us to recycle low quality, mixed plastic waste that would otherwise most likely be destined for landfill. It is not currently possible to produce food-grade rPP with any other form of a recycling system.
A process did not exist, so we helped develop one.
The move is part of Unilever’s broader global packaging commitment to split its use of virgin plastic by reducing its free usage of plastic packaging by more than 100,000 tonnes.
Plastic has its place, but that place is not in the environment.
This rate at which we are currently using the world’s resources means that they will run out. We need to build recycled into our everyday routine and focus on new technology and reduce the use of plastics as a matter of need.
The economy aims to change how we make, use, and finally disposed of materials. It assures that the world can continue to support the needs of a growing population.
Plastic is a relevant material. It is essential for the safe distribution of products, and it has a lower carbon footprint than many other materials. That place is inside the circular economy where it is reused, recycled, and composted. And where it is kept in a circle, to stop it from ever finding its way into the environment.
