Finland’s award-winning natural mineral water company – Vellamo, is going to the USA launch. Vellamo associated with a globally renowned label supplier, UPM Raflatac.
UPM Raflatac for an innovative sustainability drive in the bottled water business at the 19th annual Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®) from February 19-23, 2020 across Miami-Dade, Broward and Palm Beach counties.
Wood-based transparent polypropylene plastic label
Vellamo’s containers will highlight UPM Raflatac Forest Film TM, the world’s first-of-its-kind wood-based polypropylene(PP) plastic label material.
Vellamo adheres to the standard of EU natural mineral water to sustain its certified seal of approval and high-quality status. It occurring naturally pure, unique in taste, bottled at the source, and contains no environmental contamination or added minerals or sweeteners.
Including premium waters on the growth, producers are focusing on innovative product launches and packaging innovation.
“Vellamo is one of Mother Nature’s wonderful creations and inspired to share how we’ve taken exceptional measures to assure our unique taste, purity, and sustainability for the health of our customers. And planet by performing a neutral carbon footprint across production, packaging, and logistics,” said Petteri Ahonen, CEO, Ice Age Water Ltd.
The worldwide business for bottled water is predicted to reach US$307.6 billion by 2025. Mineral water is frequently becoming a new vehicle for an affordable menu with per capita consumption. It poised to develop with science-based evidence highlighting waters’ function in health and wellness.
UPM Raflatac Forest Film™ created from UPM BioVerno naphtha, a 100% wood-based label solution starting from sustainably managed forests.
The brand owners need to restore conventional fossil-based virgin materials with renewable ones. It allows companies like Vellamo an effective and impactful approach to stretch beyond their sustainability goals without negotiating on product performance.
This innovative smart label also has a highlight UPM Raflatac’s RafMore. That provides access to real-time product lifecycles and carbon footprint data when you scan it. Furthermore, to promote Vellamo’s home delivery service, attendees can access the ‘Win Vellamo Water for One Year’ Giveaway. In 2019, the Vellamo Co2 ZERO Sustainability Program launched to decrease CO2 in the process and product lifecycle to zero. Vellamo held and operated by Ice Age Water Ltd., headquartered in Heinola, Finland.
At @SOBEWFF this weekend? Be sure to pick up a bottle of Vellamo water, featuring our Forest Film: the world's first wood-based plastic label! https://t.co/CfODDB16lu #SOBEWFF #BeyondFossils pic.twitter.com/PFtI8nJO0y
— UPM Raflatac (@UPM_Raflatac) February 21, 2020