Finally a sustainable toothpaste tube

Colgate has introduced a ground-breaking new toothpaste called Smile for Good that includes a minimal number of ingredients and, in an initiative, details each ingredient and clearly describes its purpose on the front of the pack.

The new toothpaste packaging of Colgate has a first-of-its-kind recyclable plastic tube.

Nearly two-thirds of people are clueless that you cannot recycle toothpaste packs. Most of today’s toothpaste tubes are created from sheets of plastic laminate – usually a variety of different plastics – sandwiched with a thin layer of aluminum. The combination of materials makes it inconceivable to recycle through traditional methods. Smile for Good modifications this, using High-Density Polyethylene (HDPE), the plastic utilized to create milk jugs and other plastic bottles that are already recycled.

Having earlier thought HDPE was too tough to make a squeezable toothpaste tube, Colgate creators figured out how to incorporate different grades and thicknesses of HDPE laminate into a tube that satisfies recycling standards while protecting the product and keeping up to the demands of high-speed production, all while staying comfortably squeezable.

The tube has newly received praise from APR (The Association of Plastic Recyclers) and RecyClass (an initiative that works on improving the recyclability of packaging), which sets recyclability standards for North America and Europe, respectively. Colgate has also confronted packaging and recycling stakeholders by building awareness and approval of the “ready-to-recycle” tube.

Making continuing steps to help someone make small, sustainable transformations for the better, including the blastoff of the Colgate Bamboo Charcoal Toothbrush and TerraCycle partnership, Smile for Good is a way Colgate is enhancing the sustainability shape of its products to help fulfill its purpose of 100% recyclable packaging by 2025.

Toothpaste independently accounts for an evaluated 20 billion tubes yearly, so Colgate is transferring its innovative technology with rivals as part of its promise to change one of the most widely used formats of plastic packaging that, up until now, could not be recycled.

Mr. Wallace said the decision to share the tube technology freely aligns with the company’s values and sustainability goals. It also contributes to its ongoing work supporting the UN Sustainable Development Goals and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The Foundation’s mission is to accelerate the transition to a circular economy.

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Vihaan Nagal

संवेष्टन अभियान्ता | Packaging Engineer | Verpackung Ingenieur *Free time blogger *Believe in packaging reform (say naa to orthodox packaging) My life lies between degradable and non-degradable material.

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