Home Design Procter & Gamble introduced Air Assist Liquid Packaging Technology
Air Assist Liquid packaging having the compressed gas which helps to make it rigid from a flexible material. This makes it more deliver the material in a controlled way. It is much more convenient to use with one hand. Secondary packaging is also not a big deal for transit, not necessary extra precaution.
It also has the option of a sustainability option because having 50% less plastic.