Pantone Color of the Year 2023 | Viva Magenta 18-1750

Pantone recently revealed Viva Magenta 18-1750 as its Color of the Year for 2023. This vibrant, expressive shade is part of the red family and embodies strength, courage and optimism. Viva Magenta is an invitation to celebrate joyfully and to create a new narrative of hope.

PANTONE 18-1750 Viva Magenta has been named this year’s Color of the Year. Representing an electrifying and boundaryless shade, the color conveys an empowering message of joy, experimentation, and self-expression. It is a vibrant and welcoming hue that encourages rebellion and inclusiveness. With its vivacious spirit, PANTONE 18-1750 Viva Magenta provides an audacious yet witty statement.

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman

Executive Director, Pantone Color Institute