Innovative New Video Game on the Awareness of Sustainable Packaging – BOTTA EcoPackaging
BOTTA EcoPackaging, a pioneer in sustainable packaging solutions, has introduced a new video; the game is set to boost understanding of the significance of choosing eco-friendly packaging choices in a disruptive and original way.
In this fantastic and exciting video game, the main character, a fragile glass bottle, walks in a polluted world, attempting to avoid enemies in the form of plastic bags left in the environment. As it achieves energy in the paper, it starts making protection in the shape of Paper Eco-Sleeves!
As it defeats more and more plastic bag enemies left in the environment and gains Paper energy, it can upgrade its protection to the Flexi-Hex® bottle protector and then onto the Eco-Single Bottle Pinch Top Box! The video game offers a fun and interactive way to learn about sustainable packaging and its role in reducing waste and carbon emissions to create a better environment for the future.
At the same time, the initiative finds an original and alternative way to market some essential Botta EcoPackaging products through gamification and product placement.
“Our commitment to sustainability is at the core of everything we do, and this video game is just one of the many ways we aim to positively impact the environment. Our goal is not only to entertain but to educate and inspire individuals and businesses to make conscious, eco-friendly choices regarding packaging,” said Lara Botta, VP of BOTTA EcoPackaging. “We believe this video game is the perfect platform to showcase an example of our innovative approach to promoting sustainable packaging.”
As the first B2B packaging company to integrate gamification with sustainable packaging, BOTTA EcoPackaging is committed to promoting sustainability and environmental protection through innovative solutions. This new video game is just one of the many ways the company works to positively impact the environment.
Pack Hero: The Eco Adventure can only be used from your PC browser, and it’s free to play here!
