NFC for the Kilchoman Distillery Whiskey bottle

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Kilchoman Distillery Brand produces 100% Islay single-malt whiskey “from barley to bottle” and required a new concept to describe its brand story and connect with whiskey consumers.

So, conventional neck-tag booklets were replaced with Thinfilm’s NFC interactive neck-tags for Kilchoman’s Machir Bay and Sanaig whiskey – generating a digital touchpoint that changed each whiskey bottle into marketing.

The data showed a 6.5% engagement rate using Thinfilm’s solution – many times more efficient than conventional digital marketing activities. Kilchoman will integrate Thinfilm’s NFC technology directly into the whiskey bottle labels and eliminate the neck-tags.

ThinFilm

KilchomanDistillery

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