Recyclable PETG shrink sleeves through innovative magnetizable coatings
SELENIS, an international supplier of high-quality specialty polyester solutions, and Magnomer, a startup that provides magnetizable coatings for packaging to improve sortation in recycling.
A strategic partnership is being established to deliver recyclable PETG shrink sleeves through leading-edge coatings technology that easily separates and captures sleeves in existing recycling systems.
Magmark SS™ coatings
Magmark SS™ coatings sync with the existing recycling system and assure that magnetized PETG label flake can be drawn by magnets already available at recyclers to enhance rPET purity. Capturing labels at this stage not only improves the quality of the rPET but also allows the captured PETG label flake to join a side stream which is easily recycled as a fiber grade.
Magnetizable coatings
The attribute that Magmark SS coatings have been experimented commercially and align with existing processes is why the solution has been acknowledged and recognized by How2Recycle, the APR, and The U.S. Plastics Pact.
Both Selenis & Magnomer, innovators alone, are proud to connect forces to show customers Selenis’s superior PETG product, jointly with Magnomer’s Magmark SS coatings, a combination that results in immediately available, scalable solutions for the effective recycling of PETG shrink sleeves as part of the PET recycling system.
“We value innovations that drive us forward in terms of our sustainability goals, especially those that provide real-life, ready now solutions such as the clever Magnomer thinking. More so, those that challenge conventional thinking while remaining consistent with manufacturing standards and are sympathetic to the value-chain with no process disruption.” says Eduardo Santos, Head of Corporate Strategy at Selenis.
Magmark SS coatings are easily applied to PETG film through widely used printing technologies including gravure and flexo and have been commercially tested globally.
According to Ravish Majithia, Magnomer Founder & CEO, “PETG is a common label substrate chosen because of its superior shrink properties, branding appeal, and its ability to sync with common manufacturing processes. We are pleased to be working Selenis to offer a solution that allows brands to meet critical recyclability goals, and which allows them to do so in a way that fits with their current processes.”
“This partnership unlocks a wide range of positive benefits for both brands and customers, as this innovation could be implemented globally in Europe and North America considering the two key existing Glycol modifiers in the world, NPG and CHDM.” says Eduardo Santos, Head of Corporate Strategy at Selenis.
Selenis and Magnomer are proud to work together to make it easier for brands and converters to more easily tackle problematic and unnecessary materials, a leap forward in the move toward a circular economy for packaging.
