An innovative freshness indicators closure by UNITED CAPS and Mimica

UNITED CAPS’ exclusive collaboration with start-up Mimica has resulted in a unique, innovative closure that is hailed as a breakthrough in dynamic freshness food labels.

freshness indicator closure

The Mimica TOUCHCAP has been created to be available and reasonable, with freshness indicators for all kinds of perishable products, including medications, to reduce food waste and improve consumer food safety.

UNITED CAPS CEO Benoit Henckes said: “Throughout our past, we invested heavily in innovation and R&D, and we consider this innovation from Mimica as a game changer, one that has a strong effect on how caps are used, their assistance to the reduction of waste and carbon emissions, and their ability to drive purchase.”

The concept for Mimica TOUCHCAP started as a design assignment for Mimica’s founder, Solveiga Pakštaitė, which was to create expiry dates inclusive of visually impaired people before acknowledging that expiry dates also move large amounts of food waste. Pakštaitė considered a label that provided real-time details about food circumstances and accessibility to the visually impaired and cognitively challenged. The result, the Mimica TOUCHCAP, has a freshness indicator that changes from soft to bumpy if a product is no longer fresh.

freshness indicators closure
Source: UNITED CAPS and Mimica

With comprehensive testing and experiment, Pakštaitė could calibrate a gel that is never in contact with the product yet allows a specialized label to switch from smooth to bumpy based on storage conditions and food profile. The UNITED CAPS and Mimica teams designed a fully recyclable cap that does not involve bottle recyclability yet delivers a fast, easy way for a customer to provide food quality is still good.

TOUCHCAP is a sustainable closure that consists of a base cap and over cap from UNITED CAPS with the activator and gel invented by Mimica.

The Mimica cap comes at the filling line in two parts: The base cap, which has been experimented with by essential filling line plants and needs only fewer changes to the filling line; and the over closure, which is involved after the filling process with a dedicated machine incorporated into the production flow like other modules such as labeling or film wrapping. The top closure, where the bumps will occur, is dormant until activated by the customer when the cap is twisted open for the first time.

The cap is experiencing a pilot project with an orange juice brand in the United Kingdom. This pilot and other UNITED CAPS research decided that the total annual juice junk in the UK amounted to 121 million kilograms, with a Mimica TOUCHCAP waste deduction potential of 44%, equating to 53 million kilograms annually of juice.

One UK study calculates that nearly nine million tonnes of food (of all types) are discarded yearly as waste.

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