After winning a Gold award at the Environmental Packaging Awards, the iconic Heinz ‘Snap Pot’ – manufactured by Berry Global – has added to its already impressive trophy cabinet.
Entered into the Ambient Food category by brand owner Kraft Heinz, the concept was selected by judges based on Snap Pot’s successful switch to a version made with 39% recycled plastic.
Snap Pot – Environmental Packaging Award
First launched in 2008, the Snap Pot has been redeveloped to reflect advances in post-consumer recycled content for food packaging and the drive by supermarkets and end users for more sustainable packaging. The award-winning concept was created in a partnership between Heinz, Tesco, Berry Global, and recycling technology experts Plastic Energy and Sabic.
“This latest award – which follows a UK Packaging Award and a Silver Award at the global Packaging Innovation Awards – recognizes how the companies involved have improved sustainability for Heinz Snap Pots while retaining the qualities that continue to make them a hit with consumers: handy snappable format, microwave-ready, and freshness retention,” said Héloïse Carlier, International R&D Packaging Technology Expert at The Kraft Heinz Company.
The judges were impressed by the project’s capability to sustain the move towards a circular economy by diverting, recovering, and upcycling plastics that would otherwise have been dispatched to a trash yard or incineration.
ISCC-certified Berry Global
The Heinz Snap Pots made by Berry Global use 39% ISCC PLUS-certified recycled plastic on a mass balance basis. Flexible plastic is returned by customers and gathered by Tesco stores for transformation by Plastic Energy into an optimal oil feedstock. It is mixed with virgin material by Sabic to have an alternative feedstock to manufacture recycled, food-contact-approved plastic pellets.
These are sent to the ISCC-certified Berry Global site in Bremervörde, Germany, for manufacturing into new Heinz Beanz Snap Pots after extensive trials led by Sabic, Berry Global, and KraftHeinz to select the correct polymer compositions to achieve the challenging technical requirements. After use, the Heinz Snap Pots can be recycled through kerbside collection.
“We’re delighted that Heinz Snap Pots continue to inspire our peers in the packaging industry, just as they’ve captured the imaginations of millions of consumers,” said Matthias Michaelis, Key Account Director of Berry Global. “This latest award win reinforces the importance of working together across the supply chain to focus on improving sustainability while maintaining the excellent properties of the original pack concept.”