Smurfit Kappa begins an innovative punnet portfolio for fresh fruits
The portfolio highlights completely renewable, recyclable, and biodegradable punnet ideas.
Smurfit Kappa is starting its innovative punnet portfolio in Europe.
The “Safe&Green” selection is Smurfit Kappa’s paper-based, sustainable approach to plastic packaging for fresh produce and adds unique designs that are 100% renewable, recyclable, and biodegradable.
A recent study by Smurfit Kappa has decided that users prefer a punnet that compares the contents’ visibility with sustainability. Over half (58%) of respondents rated these as the necessary characteristics of fresh produce packaging.
The research also found that 75% of customers surveyed think paper-based punnets to be the sustainable preference. Also, Eurostat’s latest numbers affirm consumer’s beliefs as it validated that 83% of paper-based packaging is recycled.
As a result, producers and retailers increasingly select sustainable packaging solutions for fresh produce that reply to and address many consumer needs.
Commenting on the announcement, Arco Berkenbosch, VP Innovation and Development at Smurfit Kappa Europe, said: “Our research shows that consumers across Europe have a preference towards sustainable packaging when shopping for fresh produce, and the Safe&Green portfolio offers growers and retailers a range of sustainable punnets that enables them to respond directly to these customer preferences.”
The Safe&Green punnet portfolio consists of packaging solutions that can perform directly, or customers can decide to make bespoke designs tailored to their particular requirements.
“Demand for completely sustainable punnets that are not only followed with anticipated laws but that is long-lasting, hygienic, and allow for clarity will continue to grow.
By working with our clients to generate bespoke designs that meet their requirements, in extension to the current punnet portfolio, they are giving a tailored sustainable solution to support our consumers boost sales, optimize the supply chain, and ultimately, make their trades more sustainable,” concluded Mr. Berkenbosch.
Safe&Green is part of Smurfit Kappa’s Better Planet Packaging portfolio of innovative packaging solutions designed to be more sustainable.
